Professional Project Brief – Personal Brand Building through Digital Marketing
Objective: The aim of this project is to build a personal brand as a Digital Marketer by producing and marketing content that highlights the journey, skills, and insights acquired during the Digital Marketing Nanodegree Program. The goal is to attract 150 visitors to the blog post page within 15 days.
KPI: The primary KPI for this project is the number of visitors to the blog post within 15 days.
Target Persona:
Content: A blog post answering the prompt, “Why have you decided to take the Digital Marketing Nanodegree Program?” This post will follow the SCQA storytelling framework and will be between 250 to 500 words. View Blog here
Social Media Marketing: The blog post will be promoted on three social media platforms: Facebook, Instagram, and Twitter, chosen based on their popularity among the target persona. Each post will be crafted according to the platform’s best practices and include the hashtag #IminDMND.
Facebook: A platform where young individuals search for opportunities and guidance.
Instagram: A visual platform popular among the target audience for sharing and staying updated.
Twitter: A platform for brief, powerful messages that resonate with young individuals using trends and lingo.
Expected Outcome: This project will showcase the ability to create compelling content and effectively market it on multiple social media platforms, demonstrating the skills and knowledge gained from the Digital Marketing Nanodegree Program. Achieving the goal of attracting 150 visitors within 15 days will demonstrate the success of the chosen marketing strategies and contribute to building a strong personal brand as a Digital Marketer.
Summary
In today’s competitive job market, establishing a personal brand is essential for success. This project showcases a strategic approach to creating and marketing content that highlights the journey and skills acquired during Udacity’s Professional Digital Marketing Nanodegree Program. The goal was to attract a target audience of last-year college students and fresh graduates in Egypt, who are eager to establish their careers and become financially independent.
The project began with defining a clear marketing objective: to attract 150 visitors to the blog post page within 15 days. A KPI (number of visitors) was chosen to measure success. The target persona was developed by analyzing the background, demographics, needs, hobbies, goals, and barriers of the intended audience.
A blog post, crafted using the SCQA storytelling framework, answered the question, “Why have you decided to take the Digital Marketing Nanodegree Program?” The post was shared on three carefully chosen social media platforms: Facebook, Instagram, and Twitter. Each platform was selected based on its popularity among the target persona and its potential to effectively communicate the intended message.
To optimize engagement, platform-specific best practices were employed for crafting social media posts, including the use of visuals, tone, and character limits. The hashtag #IminDMND was incorporated to encourage further interaction and increase visibility.
This project demonstrates the ability to create compelling content, make informed platform choices, and effectively market to a specific audience. By achieving the goal of attracting 150 visitors within 15 days, it showcases the success of the chosen marketing strategies and the practical application of the skills and knowledge gained from Udacity’s Professional Digital Marketing Nanodegree Program. Ultimately, this project serves as an excellent addition to the portfolio, reflecting a strong personal brand as a Digital Marketer.
To view the full project details and in-depth analysis, please visit this link.
